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<channel>
	<title>Amy Till </title>
	<link>https://amytill.cargo.site</link>
	<description>Amy Till </description>
	<pubDate>Thu, 23 Jan 2020 19:52:52 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://amytill.cargo.site/Homepage</link>

		<pubDate>Thu, 23 Aug 2018 08:10:37 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

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		<title>Shaping the Polycentric City // NLA</title>
				
		<link>https://amytill.cargo.site/Shaping-the-Polycentric-City-NLA</link>

		<pubDate>Fri, 24 Aug 2018 09:53:34 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/Shaping-the-Polycentric-City-NLA</guid>

		<description>
	&#60;img width="2511" height="1517" width_o="2511" height_o="1517" data-src="https://freight.cargo.site/t/original/i/84a90bbe517f7a07a770b03c455d699a122473e42bcda75b5d13357738ca87a2/londons-towns-shaping-the-polycentric-city-private-view_36962349213_1.jpg" data-mid="23006677" border="0"  src="https://freight.cargo.site/w/1000/i/84a90bbe517f7a07a770b03c455d699a122473e42bcda75b5d13357738ca87a2/londons-towns-shaping-the-polycentric-city-private-view_36962349213_1.jpg" /&#62;

London’s Towns - Shaping the Polycentric City Four Zero One / New London Architecture2017
Brand identity, exhibition &#38;amp; publication design for a New London Architecture major insight study.London’s Towns explores the role of the capital’s outer borough town centres in accommodating future growth while showcasing progressive development initiatives currently underway across the city. The brand identity takes inspiration from mapping London’s multiple urban centres, with a nod to the traditional traveller stamps of the past. The colourful circle motif allowed us to convey complex designs, maps and data in an engaging and accessible way, across both the industry-focused publication and the public-facing exhibition.

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/216130f66705dc9840069612a8aa8bf92e0d1c2c2b529823efd5e50f69a11993/londons_towns_publication_image_024d134dad963e382_960_539.jpg" data-mid="22931952" border="0"  src="https://freight.cargo.site/w/1000/i/216130f66705dc9840069612a8aa8bf92e0d1c2c2b529823efd5e50f69a11993/londons_towns_publication_image_024d134dad963e382_960_539.jpg" /&#62;
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		<title>'Gaz &#38; Leccy' Launch // Smart Energy GB copy</title>
				
		<link>https://amytill.cargo.site/Gaz-Leccy-Launch-Smart-Energy-GB-copy</link>

		<pubDate>Thu, 23 Jan 2020 19:52:52 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/Gaz-Leccy-Launch-Smart-Energy-GB-copy</guid>

		<description>&#60;img width="1200" height="741" width_o="1200" height_o="741" data-src="https://freight.cargo.site/t/original/i/e7ad94c65e20e40731229dc2298e29750fa8c4f5e38b606dcd3037c2eef9e627/Cb5GD1QWIAAx_BB.jpg" data-mid="59305520" border="0"  src="https://freight.cargo.site/w/1000/i/e7ad94c65e20e40731229dc2298e29750fa8c4f5e38b606dcd3037c2eef9e627/Cb5GD1QWIAAx_BB.jpg" /&#62;
Let’s Get Gaz &#38;amp; Leccy Under Control
AMV BBDO / Smart Energy GB&#38;nbsp;
2016-18

The challenge? In a category with high levels of distrust and intertia, how do you get people to engage with their energy use and ultimately drive behaviour change across the UK?
With the creation of Tom and Jerry-like cartoon rivals Gaz &#38;amp; Leccy, the campaign brings to life the reality that our gas and electricity usage is out of control - Smart Meters can help.&#38;nbsp;

The campaign idea was applied in different ways to reach a wide range of audiences across the nation - TV, press takeovers, digital, a bespoke cinema stunt, a partnership with the Post Office and multiple local activations.&#38;nbsp;

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Animation studio credit: Picasso Pictures&#38;nbsp;
</description>
		
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	<item>
		<title>The Trash Isles // Lad Bible </title>
				
		<link>https://amytill.cargo.site/The-Trash-Isles-Lad-Bible</link>

		<pubDate>Fri, 24 Aug 2018 09:29:44 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/The-Trash-Isles-Lad-Bible</guid>

		<description>
	&#60;img width="2400" height="1505" width_o="2400" height_o="1505" data-src="https://freight.cargo.site/t/original/i/325b05c38e5a14f9c3f8488f696506f54348520ccfaafea2198a9ea7b598803d/the-plastic-oceans-foundation-the-trash-isles-2-2000-22555.jpg" data-mid="22966874" border="0"  src="https://freight.cargo.site/w/1000/i/325b05c38e5a14f9c3f8488f696506f54348520ccfaafea2198a9ea7b598803d/the-plastic-oceans-foundation-the-trash-isles-2-2000-22555.jpg" /&#62;

The Trash Isles&#38;nbsp;
AMV BBDO / LADbible &#38;amp; The Plastic Oceans Foundation
2017Floating in the North Pacific Ocean is a mountain of waste the size of France. The Great Pacific Garbage Patch is made up of two masses of rubbish between the US and Japan and contains everything from LEGO bricks to computer monitors to fishing nets.

We facilitated a partnership between media site LADbible and The Plastic Oceans Foundation, launching a campaign designed to raise awareness of the issue among LADbible’s 60 million social media followers, to encorage wider conversation and engagement, with the ultimate aim of driving action from world leaders.

An application was submitted to the UN on World Ocean’s Day asking for ‘The Trash Isles’ to be recognised as an official country. Climate change campaigner and former US Vice President Al Gore has been named an honorary citizen and the Trash Isles even has its own currency, stamps and passports.&#38;nbsp;

The campaign was awarded two Grand Prix Cannes Lions - for design and PR.&#38;nbsp;



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Creative team: Michael Hughes &#38;amp; Dalatando Almeida. Design: Mario Kerkstra</description>
		
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	<item>
		<title>London Festival of Architecture </title>
				
		<link>https://amytill.cargo.site/London-Festival-of-Architecture</link>

		<pubDate>Sun, 26 Aug 2018 18:39:48 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/London-Festival-of-Architecture</guid>

		<description>&#60;img width="2519" height="3170" width_o="2519" height_o="3170" data-src="https://freight.cargo.site/t/original/i/dd42917b91c64febcd46512b6e9cc8da7cd0c4a12f49c3613daf6575f2c85253/Print_Ad_18.05.15.jpg" data-mid="23183496" border="0"  src="https://freight.cargo.site/w/1000/i/dd42917b91c64febcd46512b6e9cc8da7cd0c4a12f49c3613daf6575f2c85253/Print_Ad_18.05.15.jpg" /&#62;


London Festival of Architecutre&#38;nbsp;Four Zero One / LFA&#38;nbsp;
2018&#38;nbsp;
Brand identity, exhibition, web, wayfinding &#38;amp; publication design.

The London Festival of Architecture celebrates London as a global hub of architectural experimentation, practice and debate.

The festival attracts a vast public audience – 400,000 visitors in 2018 – and a global media audience of millions. The vast majority of events are free, and are staged by a core festival programming team working alongside architecture and design practices and practitioners, leading cultural and academic institutions, artists and many others.

Our brand system allows for all event organising participants (more than 600) to print out and create their own posters, wayfinding and social media graphics to promote their events. Alongside this, on a lean budget we designed and produced merchandise, marketing collateral and a book of essays on this year’s theme ‘identity’. &#38;nbsp;


	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/242fb68b35726b814af181068d1661b5e2378df2cffd3a2b314d5ed62d3d9c8d/LFA.jpg" data-mid="23731663" border="0"  src="https://freight.cargo.site/w/1000/i/242fb68b35726b814af181068d1661b5e2378df2cffd3a2b314d5ed62d3d9c8d/LFA.jpg" /&#62;&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/66685ee33b2424bef649fc3ea2f15452715cd3d1ecd5917632d47d77d24de19c/P1000531.jpg" data-mid="23183488" border="0"  src="https://freight.cargo.site/w/1000/i/66685ee33b2424bef649fc3ea2f15452715cd3d1ecd5917632d47d77d24de19c/P1000531.jpg" /&#62;&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/884356bc572f60b659535292daac16f43e0e5b4c51f9eaa399e2648a3f755f6f/P1000535.jpg" data-mid="23183492" border="0"  src="https://freight.cargo.site/w/1000/i/884356bc572f60b659535292daac16f43e0e5b4c51f9eaa399e2648a3f755f6f/P1000535.jpg" /&#62;
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&#60;img width="4260" height="2982" width_o="4260" height_o="2982" data-src="https://freight.cargo.site/t/original/i/c33433f46a2d829c0f6d61395ade547e9c6361cf613b7fceab77fa9ddb41a5e0/P1000511.jpg" data-mid="23183485" border="0"  src="https://freight.cargo.site/w/1000/i/c33433f46a2d829c0f6d61395ade547e9c6361cf613b7fceab77fa9ddb41a5e0/P1000511.jpg" /&#62;</description>
		
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		<title>The Economist Independence </title>
				
		<link>https://amytill.cargo.site/The-Economist-Independence</link>

		<pubDate>Sun, 26 Aug 2018 18:30:19 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/The-Economist-Independence</guid>

		<description>&#60;img width="11883" height="5999" width_o="11883" height_o="5999" data-src="https://freight.cargo.site/t/original/i/676323d9485dd85f763c298ca87051da37f5ab8e63c5666610735e0764876b2a/Economist.jpg" data-mid="23733179" border="0"  src="https://freight.cargo.site/w/1000/i/676323d9485dd85f763c298ca87051da37f5ab8e63c5666610735e0764876b2a/Economist.jpg" /&#62;Independence&#38;nbsp;
AMV BBDO / The Economist
2017

On August 12th 2015, a change in the newspaper’s ownership was announced - The Economist Group would buy back shares from one of its major owners, Pearson,&#38;nbsp;strengthening its independence and, in doing so, improving its ability to serve its readers in the future.

Tasked with turning around reactive social campaign creative in 48 hours, we delivered the ‘independence’ message by doctoring The Economist's famous "white out of red" brand style with playful typography and witty headlines. 

&#60;img width="11876" height="5991" width_o="11876" height_o="5991" data-src="https://freight.cargo.site/t/original/i/aeca70188b1073991a0d131b0353d754a4b1ae557df4b9e6767627a6706a75c7/Economist_Blue.jpg" data-mid="23733177" border="0"  src="https://freight.cargo.site/w/1000/i/aeca70188b1073991a0d131b0353d754a4b1ae557df4b9e6767627a6706a75c7/Economist_Blue.jpg" /&#62;&#60;img width="11870" height="5992" width_o="11870" height_o="5992" data-src="https://freight.cargo.site/t/original/i/d631e5fa9d99267cf3d240742095f957e9caed200b5e3e1a4b62e74f3a0abaca/Economist_Sides.jpg" data-mid="23733178" border="0"  src="https://freight.cargo.site/w/1000/i/d631e5fa9d99267cf3d240742095f957e9caed200b5e3e1a4b62e74f3a0abaca/Economist_Sides.jpg" /&#62;
	
</description>
		
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		<title>The Big Sell 'Tiny Prices' //- BT TV</title>
				
		<link>https://amytill.cargo.site/The-Big-Sell-Tiny-Prices-BT-TV</link>

		<pubDate>Thu, 23 Aug 2018 08:10:35 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/The-Big-Sell-Tiny-Prices-BT-TV</guid>

		<description>&#60;img width="3190" height="2508" width_o="3190" height_o="2508" data-src="https://freight.cargo.site/t/original/i/b41ac8fa3bd4363e6eb23bdd9d091393433832d3463d5ea12668f906b9a54c6f/_MG_1791-Edit.jpg" data-mid="23730665" border="0"  src="https://freight.cargo.site/w/1000/i/b41ac8fa3bd4363e6eb23bdd9d091393433832d3463d5ea12668f906b9a54c6f/_MG_1791-Edit.jpg" /&#62;The Big Sell ‘Tiny Prices’&#38;nbsp;
AMV BBDO / BT Mobile&#38;nbsp;
2017

‘The Big Sell’ campaign vehicle shamlessly puts the product proposition at the forefront of all the new BT ads, in a comedic way.&#38;nbsp;

The behind-the-scenes TV ad, staring Australian actress and comedian Rebel Wilson, is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising.




	
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</description>
		
	</item>
		
		
	<item>
		<title>Hidden Tribes of Kings Cross // Argent</title>
				
		<link>https://amytill.cargo.site/Hidden-Tribes-of-Kings-Cross-Argent</link>

		<pubDate>Thu, 23 Aug 2018 08:10:32 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/Hidden-Tribes-of-Kings-Cross-Argent</guid>

		<description>&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/486c4c2370708eb1c131a69ff96ef7f98cdce14c67f551d73383d35b5f3206ea/website_KXtribes2.jpg" data-mid="22836246" border="0"  src="https://freight.cargo.site/w/1000/i/486c4c2370708eb1c131a69ff96ef7f98cdce14c67f551d73383d35b5f3206ea/website_KXtribes2.jpg" /&#62;
Hidden Tribes of King’s CrossFour Zero One / Argent2018 
Hidden Tribes of King's Cross showcases a collection of photographs by award-winning Magnum photographer Chris Steele-Perkins. From table-tennis enthusiasts to art students to barge-dwellers living on Regent’s Canal, the exhibition uncovers the many of communities of King’s Cross neighbourhood. The design plays to the title theme ‘Hidden Tribes’ with layered hanging panels and voile text screens obscuring the striking photography in different ways as you explore the space. A bold turquoise and ‘cut out’ typographic effect bring a vibrancy to the exhibition.

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4846d2c469660803e28e5e826440b79a6544df77b47a26286781a3ffd3698bea/website_KXtribes3.jpg" data-mid="22932919" border="0"  src="https://freight.cargo.site/w/1000/i/4846d2c469660803e28e5e826440b79a6544df77b47a26286781a3ffd3698bea/website_KXtribes3.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b30eaa0de2f5255a6f333bafac1eeb6a6718a9c6dba84e9aa70c000e8bb247dc/website_KXtribes7.jpg" data-mid="22932925" border="0"  src="https://freight.cargo.site/w/1000/i/b30eaa0de2f5255a6f333bafac1eeb6a6718a9c6dba84e9aa70c000e8bb247dc/website_KXtribes7.jpg" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c075c7cb8fec376f71a1a2ec0c48e17de63f9468d955e75a68322358bbd80429/website_KXtribes5.jpg" data-mid="22932922" border="0"  src="https://freight.cargo.site/w/1000/i/c075c7cb8fec376f71a1a2ec0c48e17de63f9468d955e75a68322358bbd80429/website_KXtribes5.jpg" /&#62;</description>
		
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	<item>
		<title>New London Quarterly // NLA</title>
				
		<link>https://amytill.cargo.site/New-London-Quarterly-NLA</link>

		<pubDate>Fri, 24 Aug 2018 09:53:30 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/New-London-Quarterly-NLA</guid>

		<description>&#60;img width="2000" height="1324" width_o="2000" height_o="1324" data-src="https://freight.cargo.site/t/original/i/0204b536300f21761849a25782377e230970fb8e998727cab446aaac5c101ae5/NLQ_Creds_6.jpg" data-mid="22956575" border="0"  src="https://freight.cargo.site/w/1000/i/0204b536300f21761849a25782377e230970fb8e998727cab446aaac5c101ae5/NLQ_Creds_6.jpg" /&#62;New London Quarterly Four Zero One / New London Architecture 2018

One of the leading titles for property, architecture and planning in the capital, New London Quarterly is circulated to over 5,000 leading figures in the built environment.We were brought in to completely redesign the magazine, elevating the visual quality and creating a new overall structure. Our work looked to make a beautiful piece of print with identifiable characteristics for each section of editorial content, guiding the reader through a robust and comprehensive insight into London’s built environment - and the people that make it work.The result is a crisp, clean and accessible design that gives equal weight to news, interviews and commentary with a blend of text, infographics and imagery. As a source for architects and development professionals alike it’s a wide-reaching piece of identity work for the property sector, and a great way for us to flex our editorial muscles four times a year.


&#60;img width="3000" height="1529" width_o="3000" height_o="1529" data-src="https://freight.cargo.site/t/original/i/af06b7acfb430cb1cab09dfd2384aaf973dc6daf3f6cf5de5e1ecd0ef93bbbde/Covers-2.jpg" data-mid="22868155" border="0"  src="https://freight.cargo.site/w/1000/i/af06b7acfb430cb1cab09dfd2384aaf973dc6daf3f6cf5de5e1ecd0ef93bbbde/Covers-2.jpg" /&#62;&#60;img width="2000" height="1435" width_o="2000" height_o="1435" data-src="https://freight.cargo.site/t/original/i/ea97a0eccadc4bc3b4406130b93c2a6c935ecdc453fdd36bca875c30766b1b90/NLQ_Creds_1.jpg" data-mid="22956569" border="0"  src="https://freight.cargo.site/w/1000/i/ea97a0eccadc4bc3b4406130b93c2a6c935ecdc453fdd36bca875c30766b1b90/NLQ_Creds_1.jpg" /&#62;&#60;img width="2000" height="1435" width_o="2000" height_o="1435" data-src="https://freight.cargo.site/t/original/i/4599fa03b413d33ed886694337724bc5402aa65e00fd698974c1c4c723280f2a/NLQ_Creds_2.jpg" data-mid="22956570" border="0"  src="https://freight.cargo.site/w/1000/i/4599fa03b413d33ed886694337724bc5402aa65e00fd698974c1c4c723280f2a/NLQ_Creds_2.jpg" /&#62;&#60;img width="2000" height="1435" width_o="2000" height_o="1435" data-src="https://freight.cargo.site/t/original/i/50235eda33a045e95d63761680cc40c2991f8f2c39f9d21fa731bab2919997dc/NLQ_Creds_3.jpg" data-mid="22956571" border="0"  src="https://freight.cargo.site/w/1000/i/50235eda33a045e95d63761680cc40c2991f8f2c39f9d21fa731bab2919997dc/NLQ_Creds_3.jpg" /&#62;&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/d0629e69edcf55e73931262af3f49e7047f6bd68d8554eb62a906df072bb151c/NLQ_Creds_4.jpg" data-mid="22956572" border="0"  src="https://freight.cargo.site/w/1000/i/d0629e69edcf55e73931262af3f49e7047f6bd68d8554eb62a906df072bb151c/NLQ_Creds_4.jpg" /&#62;&#60;img width="2000" height="1435" width_o="2000" height_o="1435" data-src="https://freight.cargo.site/t/original/i/928aa6f4a192703a306d2f08c67b1dd811602cfee74479d95b6f814561c8a692/NLQ_Creds_5.jpg" data-mid="22956573" border="0"  src="https://freight.cargo.site/w/1000/i/928aa6f4a192703a306d2f08c67b1dd811602cfee74479d95b6f814561c8a692/NLQ_Creds_5.jpg" /&#62;</description>
		
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	<item>
		<title>'Gaz &#38; Leccy' Campaign // Smart Energy GB</title>
				
		<link>https://amytill.cargo.site/Gaz-Leccy-Campaign-Smart-Energy-GB</link>

		<pubDate>Thu, 14 Jul 2016 17:42:41 +0000</pubDate>

		<dc:creator>Amy Till </dc:creator>

		<guid isPermaLink="true">https://amytill.cargo.site/Gaz-Leccy-Campaign-Smart-Energy-GB</guid>

		<description>&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b27c43cb7c7a95edbdec54bde249fcc594c73f89cf5c453fe78f484fc0887f47/Leccy.jpg" data-mid="23973023" border="0"  src="https://freight.cargo.site/w/1000/i/b27c43cb7c7a95edbdec54bde249fcc594c73f89cf5c453fe78f484fc0887f47/Leccy.jpg" /&#62;Gaz &#38;amp; Leccy Website&#38;nbsp;
AMV BBDO / Smart Energy GB&#38;nbsp;
2016

Smart Energy GB’s website supports the organisation’s mission – to engage the nation to make sure everyone understands smart meters, the national rollout and how to use smart meters to get their energy under control.&#38;nbsp;

The website is fully responsive, scalable, multi-lingual, AA accessible, and has a strong focus on providing clear information for people who might otherwise face barriers to understanding and getting thier smart meter.

It was designed to be an easily navigable platform to ensure people can find the information they need, winning&#38;nbsp;a silver award in the Best Use of Digital category in the Energy &#38;amp; Utilities sector of the 2016 Digital Impact Awards.&#38;nbsp;

&#60;img width="1000" height="515" width_o="1000" height_o="515" data-src="https://freight.cargo.site/t/original/i/6b3b9327b2c532719b7bc34d306ae0203fadf1dde6683c1e9e5f39490ed60a08/SEGBheader.jpg" data-mid="23973430" border="0"  src="https://freight.cargo.site/w/1000/i/6b3b9327b2c532719b7bc34d306ae0203fadf1dde6683c1e9e5f39490ed60a08/SEGBheader.jpg" /&#62;

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&#60;img width="1000" height="850" width_o="1000" height_o="850" data-src="https://freight.cargo.site/t/original/i/a7978fc65733143faf6fad94b80b305387d482b17fae9ef232dad9ab0a9281c4/SEGB-Website-.png" data-mid="23972993" border="0"  src="https://freight.cargo.site/w/1000/i/a7978fc65733143faf6fad94b80b305387d482b17fae9ef232dad9ab0a9281c4/SEGB-Website-.png" /&#62;</description>
		
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