Independence AMV BBDO / The Economist
2017
On August 12th 2015, a change in the newspaper’s ownership was announced - The Economist Group would buy back shares from one of its major owners, Pearson, strengthening its independence and, in doing so, improving its ability to serve its readers in the future.
Tasked with turning around reactive social campaign creative in 48 hours, we delivered the ‘independence’ message by doctoring The Economist's famous "white out of red" brand style with playful typography and witty headlines.
