London’s Towns - Shaping the Polycentric City
Four Zero One / New London Architecture
2017
Brand identity, exhibition & publication design for a New London Architecture major insight study.
London’s Towns explores the role of the capital’s outer borough town centres in accommodating future growth while showcasing progressive development initiatives currently underway across the city.
The brand identity takes inspiration from mapping London’s multiple urban centres, with a nod to the traditional traveller stamps of the past. The colourful circle motif allowed us to convey complex designs, maps and data in an engaging and accessible way, across both the industry-focused publication and the public-facing exhibition.
