London at MIPIMFour Zero One / Pipers Events
2018
The London Stand at MIPIM brings together over 450 organisations to promote and debate London’s real estate offer. Celebrating its 25th anniversary provided an opportunity to represent the event and showcase London’s breadth of culture, diversity and creativity, in a new way.
The vibrant brand draws inspiration from the Mayor’s 'London Is Open’ campaign. We developed a playful and memorable visual world which is applied across marketing communications and the event itself.
