Premier League ‘Season 2’
AMB BBDO / BT Sport
2014

BT Sport’s Season 2 campaign dramatises the benefit of live events on BT Sport by exploring the cultural impact of the unmissable moments that took place on the channel last season. From breath-taking goal-fests, to the games that led to managerial dismissals, title dreams and mistaken identities.

The campaign demonstrates the significance of the games that took place on the channel by exploring the social repercussions visually. The creative uses swathes of articles, messages, tweets etc, interweaved with fan and pundit reactions that are triggered by BT Sport’s unmissable moments.