London by Virgin Atlantic RKCR/Y&R / Virgin Atlantic
2012
Global campaign to promote the airline’s flights to London.
With the Queen’s Jubilee and the Olympics, the spotlight was truly on the UK in 2012, but we had to be careful to avoid any potential association to sport or the olympics due to legeslation.
Instead the campaign was designed to excite passengers around the globe and put the emphasis on the ‘Britishness’ that our nation is famous for. Use of iconic imagery in a playful collage celebrates what an amazing destination London is, taking a great British icon and putting a Virgin spin on it.
Photograpy & collage: Tim Bret Day