AMV BBDO / Smart Energy GB
2016-18
The challenge? In a category with high levels of distrust and intertia, how do you get people to engage with their energy use and ultimately drive behaviour change across the UK?
With the creation of Tom and Jerry-like cartoon rivals Gaz & Leccy, the campaign brings to life the reality that our gas and electricity usage is out of control - Smart Meters can help.
The campaign idea was applied in different ways to reach a wide range of audiences across the nation - TV, press takeovers, digital, a bespoke cinema stunt, a partnership with the Post Office and multiple local activations.
Animation studio credit: Picasso Pictures