Could you live a life like this? AMV BBDO / The Economist
2015
The Economist has championed liberal values, whether in the economic, political or social arena, since it was founded in 1843. It was in September 1994 that the newspaper first set out its argument in support of the individual’s right to die, following up in 2015 in line with the parlimentary debate of the Doctor Assisted Dying bill.
It is a complex and emotional subject, the creative idea was designed to provoke a response and make people consider their own position on this issue. The work is powerful in its simplicity by portraying the sense of claustrophobia and helplessness those in their final days often feel.